Classical Music: A radio epiphany

Part of the new market segment?
Source: http://www.watchmojo.com/blogs/
images/woman-rock-climbing.jpg

I found myself listening to a classical radio station while driving home the other night from the climbing gym. I enjoy classical music, but am limited in my experience and exposure. The DJ (if classical radio station hosts can be called DJs) was speaking in the typical soft, cathartic voice that causes you to only want to sleep rather than engage in what she is saying. It occurred to me that classical stations are failing to engage huge market segments. There are probably hundreds if not thousands of young men and women who would enjoy listening to classical music more, if the context of the delivery was tweaked. I thought classical stations need a segment—maybe on the late-late weekend hour so as not to upset their very rigid, traditional base—where the DJ is excited about the music and makes classical music rock. It seems a contradiction of term, classical rock music, but really it’s there, it’s interesting, and it’s fun, but I feel that its wasted on those few individuals who are tapped into classical music while the rest of us don’t even have the chance to know what we are missing since the cost of understanding what we are missing is so high we’ll never be able to breach the gap. So I’m requesting that classical music stations take time to find a DJ who will make classical music rock for the rest of us and maybe you’ll find a whole new market-segment you never knew existed.